LOOMIS is a full-service challenger brand agency with a simple philosophy: Never underestimate the underdog. After all, challenger brands may not be the top dogs in their categories, but they're resourceful. And they have the hearts, guts, and desire to take on the top dog. That's where LOOMIS comes in. We challenge underdogs to think differently and find new ways of doing things. We help them find their voice, and make sure they're heard. And we urge them to blaze trails the top dogs won't, or simply can't, to make sure they stand out from the pack. Underdogs inspire us. At LOOMIS, we exist to help them win.