Detroit-based Quicken Loans Inc. is the nation's largest mortgage lender.
Quicken Loans is the most progressive and innovative lender in the mortgage industry. In late 2015, the company released Rocket Mortgage - the first fully online and on-demand mortgage experience. Since that moment, Rocket Mortgage has been driving massive change in finance by re imagining how mortgages are done, empowering consumers and leveraging technology to drive radical simplicity.
The company is a wholly-owned subsidiary of Rock Holdings, Inc., the parent company of several FinTech and related businesses. Quicken Loans is also the flagship business of Dan Gilbert's Family of Companies comprising nearly 100 affiliated businesses spanning multiple industries.