Headquartered in Atlanta, Georgia, third-generation led, family-owned RaceTrac has been serving guests since 1934 and now operates more than 460 convenience store locations in Georgia, Florida, Louisiana and Texas. In January 2012, RaceTrac introduced its new store prototype featuring the Swirl World frozen treat station, an expanded coffee bar and fresh salads, sandwiches, fruits and bakery items delivered fresh daily.
While operating under its mission of making people's lives simpler and more enjoyable, the company has been named a top workplace across the four states in which it operates, as well as recognized on Forbes list of largest private companies (1998 - 2015). Convenience Store News has honored RaceTrac on the Top 100 Convenience Stores list (2003 – 2015) and as Retail Innovator of the Year (2012). In 2014, RaceTrac was recognized by Convenience Store Decisions RaceTrac as its “Chain of the Year.”