Herschend Family Entertainment, originally based in Branson, Missouri and now headquartered outside of Atlanta, Georgia, is the largest family-owned themed attractions corporation in the US with parks and attractions from coast to coast. Herschend's team of more than 10,000 employees creates, develops and operates entertainment, tourism and hospitality properties that span 23 locations in six states and serve over 14 million guests annually.
Its diverse slate of properties include theme parks such as Silver Dollar City in Branson, Missouri and Dollywood in Tennessee's Great Smoky Mountains (in partnership with entertainment legend Dolly Parton), two water parks, two aquariums, two nature-based attractions including Stone Mountain Park in Georgia, themed dinner shows including a dining cruise on Branson's Table Rock Lake, and six lodging properties with the most recent addition of Dollywood's DreamMore Resort and Spa located just minutes from Dollywood Theme Park in Tennessee.
Herschend Live, launched in August 2018, manages and owns innovative touring live event properties that offer families opportunities to connect through unique shared experiences. The Harlem Globetrotters are the first Herschend-owned property under the Live banner, entertaining millions of fans and families each year with their legendary basketball magic. The Harlem Globetrotters, one of the most recognizable franchises in sports and entertainment, have played more than 26,000 exhibition games in 122 countries and territories since they were founded in 1926.
Also very unique is Herschend's servant leadership philosophy called Leading with Love. Leading with Love promotes leadership that acts to serve others in the organization, putting the needs of employees as a higher priority, with the ultimate goal of serving others - employees, customers, and the community.