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Farm Journal, Inc.
As the nation’s recognized leader in agriculture content, data and business insights, we serve every key audience in agriculture, including crop farmers, livestock producers, the produce supply chain and ag retailers.
Our industry-leading portfolio of content channels feeds the most robust demographic and behavioral database in ag — with the largest collection of first-party data. That data is the backbone of everything we do. It serves content to our farmer, rancher and grower audiences with unparalleled insight, enabling the industry to prosper. And it helps our clients target and engage with their customers in groups large and small. The result is the most effective customer activation engine in the industry.
Our industry-leading portfolio of content channels feeds the most robust demographic and behavioral database in ag — with the largest collection of first-party data. That data is the backbone of everything we do. It serves content to our farmer, rancher and grower audiences with unparalleled insight, enabling the industry to prosper. And it helps our clients target and engage with their customers in groups large and small. The result is the most effective customer activation engine in the industry.
Purpose
Farm Journal is the nation's leader in agriculture content, data and business insights.
Farm Journal is the recognized leader in B2B agriculture content, data and business insights. The Company’s broad portfolio of content channels – including magazines, broadcast, websites, events, enewsletters, social and mobile audiences and other online offerings – feed the most robust demographic and behavioral database and the largest collection of 1st party data in the industry The Company serves almost every key audience in agriculture, including crop farmers, livestock producers, the produce chain (retail, growers, shippers, wholesalers, brokers, etc.) and ag retail (crop and livestock input retailers, co-ops, consultants, farm managers, machinery dealers, etc.).
The Farm Journal brand is an industry icon and the Company’s trusted agricultural resources include market leaders such as AgWeb.com, The Packer, Drovers, Dairy Herd Management and Pro Farmer and nationally renowned television and radio programs including “U.S. Farm Report,” “AgDay,” “Machinery Pete” and “AgriTalk.” Farm Journal’s portfolio also includes more than a dozen industry-leading websites, from AgWeb.com and ThePacker.com to ProduceMarketGuide.com. The Company licenses detailed industry data through its FarmReach Vision database, publishes several paid-information newsletters, produces numerous large-scale live events, and provides extensive custom-publishing services. Farm Journal is also majority owner of the
Farm Journal is the recognized leader in B2B agriculture content, data and business insights. The Company’s broad portfolio of content channels – including magazines, broadcast, websites, events, enewsletters, social and mobile audiences and other online offerings – feed the most robust demographic and behavioral database and the largest collection of 1st party data in the industry The Company serves almost every key audience in agriculture, including crop farmers, livestock producers, the produce chain (retail, growers, shippers, wholesalers, brokers, etc.) and ag retail (crop and livestock input retailers, co-ops, consultants, farm managers, machinery dealers, etc.).
The Farm Journal brand is an industry icon and the Company’s trusted agricultural resources include market leaders such as AgWeb.com, The Packer, Drovers, Dairy Herd Management and Pro Farmer and nationally renowned television and radio programs including “U.S. Farm Report,” “AgDay,” “Machinery Pete” and “AgriTalk.” Farm Journal’s portfolio also includes more than a dozen industry-leading websites, from AgWeb.com and ThePacker.com to ProduceMarketGuide.com. The Company licenses detailed industry data through its FarmReach Vision database, publishes several paid-information newsletters, produces numerous large-scale live events, and provides extensive custom-publishing services. Farm Journal is also majority owner of the
Mission
Farm Journal delivers the most widely used, trusted and relevant business information throughout American agriculture.
Values
- Agriculture-First Stewardship
- Farmers, ranchers and growers are the essence of our reason for being. We are relentless stewards and advocates for agriculture’s present and future – continuously looking for ways to help the industry thrive and feed the world.