VisitPITTSBURGH is the official tourism promotion agency for Allegheny County. Established in 1935, VisitPITTSBURGH is a non-profit organization dedicated to generating convention, trade show and leisure travel business for the Pittsburgh region. Our two primary objectives are to tell the great Pittsburgh story to a national and international audience, and to attract overnight visitors to our region. Pittsburgh is a red hot brand, and we want to continue to fan the flames to ensure Pittsburgh remains the Must Place to Visit as proclaimed by so many media outlets. We also want to ensure that our area residents understand the importance of tourism to our local economy. Today, thanks in large part to the considerable efforts of VisitPITTSBURGH and our Partners, the Greater Pittsburgh region attracts more than 11 million overnight visitors each year. Overall, tourism translates into a significant impact on the region’s bottom line, more than $5.7 billion in direct spending by overnight visitors to Allegheny County alone.